JONI MALMI

No matter where or when, Malmi is raising hell. Just when you think you’ve seen all he’s got on the streets of Helsinki, he takes his chaos to the Whistler pow zones. It’s the reason he’s been at the forefront so long - he is always switching it up, always keeping you guessing. He’s got the experience and balls to settle deadly rails in the middle of a sub-zero Scandinavian night, and the legs to stomp big spins into powder. One of the OG’s in a long line of Finnish rippers, Malmi holds the grab, lands solid and rides away clean.

Name: Joni Malmi

Height/Weight: 175cm / 80kg

DOB: 5/1/79

Hometown: Helsinki

Current Residence: Helsinki / Hotels

Stance: Regular

Angles: 17 front, -9 back

Width: 23 in

Food: Sushi, Makaroonilaatikko (Finnish Delight)

Drink: San Pellegrino water

Magazines: Wallpaper, Iltalehti (Finnish newspaper)

Music: House, some Hip Hop and Downtempo

Websites: beatport.com, facebook.com, makiaclothing.com

Books: MacBook Pro

Movies: Walk Hard

Tricks: Ollies

Places to chill: Home and in the ocean

Places to snowboard: Talma, Whistler, Quebec, Helsinki, Squaw

Hobbies: Surfing, Skateboarding, DJing, electronic music, Clothing

Team rider: Jake “the Snake” Blauvelt at the moment, but they’re all sick.

What are the skills and responsibilities of being a snowboarder?
Showing up on time and getting the job done, or landing your tricks and getting shots. Other than that staying positive and progressive.

What makes you want to progress?
The feeling of landing something for the first time.

How would you spend your ideal day?
I’d start with a good coffee, then go surf with my homies, grab some sushi for lunch, chill, play ice hockey, hang out with my girlfriend, DJ at a party, and go to sleep late.

What do you think is the most fun thing to do for yourself?
Playing records, making music, and surfing fresh powder.

What would you list as a career highlight?
All the beautiful places I’ve gotten to see and all the videos I’ve had a chance of contributing in.

Where there any notable trips in filming for Forum or Against’em?
I went to Quebec for my first time and it was awesome.

In what kind of snowboard environment are you most comfortable?
Everything

If you weren’t snowboarding, you would be?
It’s all gone Pete Tong…

What, if anything, is too serious to be joked about?
Seems like nothing these days.

What was the last thing you regret buying?
Some music software for my computer. I paid a grand for it then found out that my friend already had it.

Where do you see yourself when you are 55 years old?
Working hopefully

Frontside: Slash

Girl: Brunette

West: End

Lightbulb: Hate changing ‘em

Thursday: Beginning of the weekend

Water: Sparkling

Cow: Big Mac

Forum: 8

Regular: My stance

Animal: Kettu